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SWATCH
AN EVERCHANGING AESTHETIC
Swatch.jpg
PROJECT BRIEF

Founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller, SWATCH has been recognized for their creative and eye-catching timepieces.

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In this logo redesign project, I wanted to redesign the brand's logo with the addition of a brandmark and combination marks.

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There are 6 logo variations featured here in this project.

Swatch.png
Swatch.png
Swatch.png

Variation 1: Brandmark 1

Swatch Brandmark.png
Swatch Brandmark.png
Swatch Brandmark.png

Variation 2: Brandmark 2

Swatch logotype 2.png
Swatch logotype 2.png
Swatch logotype 2.png

Variation 3: Combination Mark 1

Swatch wordmark 1.png
Swatch wordmark 1.png
Swatch wordmark 1.png

Variation 4: Combination Mark 2

Swatch logotype 1.png
Swatch logotype 1.png
Swatch logotype 1.png

Variation 5: Combination Mark 3

Swatch wordmark 2.png
Swatch wordmark 2.png
Swatch wordmark 2.png

Variation 6: Combination Mark 4

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